UK fashion brand Missguided partners with fashion e-commerce Myntra


Myntra, a major Indian fashion e-commerce company, has entered into a strategic partnership with Missguided, a well-known UK-based fashion marque, to sell the latter’s product on its platform.

According to sources, this collaboration will empower women in India, specifically those aged between 16 to 25 years, to purchase from the brand's latest, chic, and super-trendy collection of women’s wear.

Missguided will be targeting young women who desire the latest and most trending styles and designs across categories in the top segment.

Myntra will provide an official Brand Store to Missguided on its app, which will help users to explore different brands.

For the uninitiated, Missguided is one of the UK's finest fashion-forward online brands. It has become the global fashion spectacle among women across several countries, including France, Australia, the US, and Germany, in a short span of time in a little over a decade.

Some of its key products include snazzy jumpsuits, hot to crop tops, comfy nightwear, casual wear, party wear, and figure-hugging dresses, in both woven and knitted segments, among others.

Missguided is recognized mostly for its smart play with progressive styles, silhouettes, and design-led tailoring across verticals.

Initially, around 350 styles from the Missguided brand will be showcased on Myntra, following which other new types will be added every week directly from the UK.

The range of its clothing will be around Rs 2,500 ($33.59) to cater to the mid-premium segment in the category.

The product designs are hand-picked from leading social media, street style, and popular culture trends. Missguided wants to build a brand that delivers everything required by women to make them unstoppable and get going.

Myntra collaborating with Missguided, now offers multiple international brands on its platform with the finest section for women, further solidifying its position in the online fashion space.

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