Meta (Facebook) acquires VR fitness-based app maker Within


Meta, formerly known as Facebook, has recently acquired Within, the makers of the VR (Virtual Reality) based workout experience app Supernatural.

For starters, Supernatural is a VR fitness-based app that connects an individual with a real-life coach and makes exercising more enjoyable within the context of Virtual Reality.

Within's CEO, Chris Milk and Leanne Pedante, its Head of Fitness, said that this acquisition would empower the company to expand and bring users more features, music, creative ways to work out, and more social experiences for VR. Additionally, everyday new workouts will be launched.

Following its acquisition, Within's staff like head coaches, choreographers and managers will stay with the company and work on new app inventions.

Although Meta will be their parent company, Within will be working self-sufficiently as part of the Reality Labs initiative and build new workout experiences with VR.

Jason Rubin, Meta's VP of Play, stated that like Meta, Supernatural and their developers at Within have faith in the supremacy of the metaverse and VR for bringing people together and vest positive change.

He further said that they are happy to announce that Within (and Supernatural) have entered into a deal to join Meta. 

Supernatural will continue to operate exclusively as a part of Reality Labs and will create fitness, wellness, and social experiences in VR, aiding people to accomplish their objectives in a more connected way as possible, Rubin added.

Reportedly, Facebook’s rebranding to Meta is steadily influencing its remaining platforms. Recently, WhatsApp's new beta versions for Android and iOS smartphones have been discovered with branding that reflects Facebook's new title Meta.

The update hasn't yet been rolled out to all users. Still, it's safe to assume that it will eventually reach all WhatsApp users, given Facebook's decision to utilize the Meta logo in the future.

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