American online publishing platform, Medium has recently announced its final acquisition of the year 2021. The firm is acquiring Knowable, an audio-based learning platform featuring podcast-like courses from leaders like NASA astronaut Scott Kelly, Reddit co-founder Alexis Ohanian, and food journalist Mark Bittman.
Earlier this year, Medium acquired Glose, a social book-reading app, and Projector, a browser-based graphic design tool.
Following the latest acquisition, Knowable will help Medium to target audience seeking audio education at a time when the live audio and podcasting industries is expanding.
As per sources, Warren Shaeffer, co-founder of Knowable, will be joining Medium as the vice president of Audio, and the other Knowable team will follow.
In a statement, Mr. Shaeffer said that their firm and Medium teams have already started working together on complementary initiatives, and more details will be shared by 2022.
Experts and thought leaders, including those already on Medium, will benefit from publishing on Knowable. It will give them an easy way to add a new, monetizable set-up to share their work.
He mentioned that the lessons of Knowable stand between social Audio, which is brief and non-monetizable, and audiobooks and podcasts are far more labor-intensive. Knowable manages the heavy lifting on the production side for helping its creators to sound great, even if they are audio newbies.
Under the terms of the acquisition, Knowable will be a standalone platform, but it may be included in the forthcoming Medium subscription bundles.
The major reason people listen to a podcast is to learn new things, and Knowable and Medium are revolutionizing a new audio experience to better serve these requirements for listeners and creators, said Mr. Shaffer.
For those unware, Knowable was launched in 2019 with funding from Upfront, Andreessen Horowitz, and First Round. The platform is priced at $9.99 per month for access to more than 100 courses. However, while celebrating the acquisition, its prices have fallen to $25 annually through the end of the year.