Indian start-up Pepper Content secures USD 14.3 Mn in Series A funding


Pepper Content, an India-based content marketplace has reportedly raised USD 14.3 million in the latest Series A funding round led by Bessemer Venture Partners.

The fundraising also saw participation from Titan Capital, Lightspeed Venture Partners, and Tanglin Venture Partners, along with angel investors including Kunal Shah, Ashish Gupta, Dheeraj Pandey, Ankur Nagpal, Abhinav Sinha, Ritesh Agarwal, and Gokul Rajaram, which brings Pepper Content’s total funding to USD 19 million.

For the unversed, Pepper Content connects several global brands such as Adobe, Amazon, Meta, and Google with more than 100,00 creators looking to expand in the United States. The platform assists businesses in identifying and working with vetted professionals for their content marketing requirements.

For those unaware, Anirudh Singla, CEO of Pepper Content, founded the company when he was seeking a way to supplement his income via the internet while continuing his education at BITS Pilani.

The newly elected platforms were not tailored to local intricacies, but Singla said there was a clear demand for content because the arrival of telecom operator Jio Platforms, which undercut competitors with low mobile data tariffs, had rapidly expanded the market by millions of users who were waiting to be served.

Pepper claims that creators on its platform must pass stringent testing and screening processes, which has aided the firm in improving and retaining the caliber of talent it offers to clients. According to Singla, businesses that have employed Pepper continue to return with additional work.

The company has an annual revenue of USD 8 million and it wants to expand to the United States in the coming weeks. In recent quarters, Pepper has expanded its services to include video content, graphic design, and language translations.

Recently, the number of enterprise customers has also increased. Pepper Content has over 2,500 customers, including startups like Groww and CRED, as well as over 1,000 businesses, like Hindustan Unilever, Tata Capital, Adani Enterprises, HDFC Bank, and Binance.