Alibaba Group, a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology and the TOP Partner of the IOC (International Olympic Committee), has launched a cloud-based digital pin, the Alibaba Cloud Pin, that can be utilized by broadcasters and media professionals at the Olympic Games Tokyo 2020.
The pin can be affixed to a lanyard or worn as a badge and is designed to allow media professionals working at the IBC (International Broadcasting Centre) and the MPC (Main Press Centre) to interact and share social media contact information securely and interactively through the upcoming Olympic Games.
Commenting on the innovation, Chris Tung, CMO of Alibaba Group, expressed his views by stating the Olympic Games have consistently been an exciting event that is providing media employees opportunities to meet other professionals.
With this Olympic Games, Alibaba intends to use modern technology to add new interesting components to the Olympic pin tradition at the IBC and MPC while also engaging media professionals and allowing them to preserve social contacts while maintaining a safe distance.
The pin functions as a multifunctional digital name tag, allowing users to meet and greet each other, and share daily activity updates like step counts and the number of new friends made throughout the day. This is easily accomplished by tapping the digital pins together at arm's length, considering the social distancing measures.
As an IOC official Cloud Services partner, Alibaba offers top-class cloud services and cloud computing to aid the Olympic games in digitalizing its operations to be more secure, effective, competent, and interrelating for fans and athletes and broadcasters since Tokyo 2020.
In addition to digital pins, for Tokyo 2020, Alibaba Cloud and OBS (Olympic Broadcasting Services) unveiled OBS Cloud. This innovative broadcasting system functions exclusively in the cloud to help revolutionize the media sector for the digital era.