Accenture Interactive expands in Southeast Asia with Entropia purchase


Irish multinational giant- Accenture has announced the acquisition of Entropia, making the first purchase by Accenture Interactive in Southeast Asia. Entropia is one of the fastest-growing international agencies that may support and expand Accenture Interactive’s position in the industry for experience-based transformation solutions.  

Incorporated in the year 2016 and headquartered in Malaysia, Entropia comprises of a team of over 210 employees that are skilled in accelerating innovative digital experiences for various brands. The addition of Entropia will support Accenture Interactive in transforming their client’s business. The partnership will also seek to expand the creative pool within Accenture Interactive and build various opportunities for people across both entities.   

According to Divyesh Vithlani, Market Unit Lead, Accenture- Southeast Asia, the digital economy of Southeast Asian has witnessed a boom with an increase in consumers moving to online channels. The latest acquisition will help Accenture expand its digital capabilities in order to meet the burgeoning demands of clients.  

Entropia has emerged as one of the most recognized agencies across the region, gaining accolades from various publications like Drum and Marketing Interactive. The agency has an excellent track record in assisting blue-chip customers like Telekom Malaysia, Tenaga Nasional Berhad, Lazada, and KFC.

Entropia has also partnered with BMW to develop an AR-led showroom for the automaker’s X5 model that brought the car and its features to life for the consumers primarily due to the pandemic. The Kuala-Lumpur-based company is known to have worked with Nespresso- an operating unit of  food and beverage conglomerate- Nestle to localize a sustainability awareness campaign by joining hands with Red Hong Yi- a renowned Malaysian artist to build an art installation called- Kaleidoscope.

Prashant Kumar, Founder and Senior Partner, Entropia was reportedly quoted stating that the purchase of the company supports the company’s global vision of taking experiences- built through human insights and supplemented by technology and creativity.

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