one in the Loire, none in the Haute-Loire

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The employees of Nocibé, the sign specializing in cosmetics and perfumery, heard about it last Thursday after the extraordinary CSE (Corporate Social Committee). Douglas, a German owner for seven years, plans to close 62 of its 488 stores in France, or 12{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of its fleet, by 2023. A plan that could lead to the loss of nearly 350 jobs.

'New consumption patterns force brands to adapt'

In the Loire, one of the three shops in Saint-Etienne, the one on rue Alsace-Lorraine, is on the list. In the Haute-Loire, the only perfume shop in the hall of the Géant Casino shopping center in Vals-près-le-Puy is not affected.

“This is a project that should lead to an omnichannel business model for the distribution of beauty products. It is based on the complementarity of a network of convenience stores with a website and efficient digital tools detailing the groups spokesperson. Proximity is one of Nocibés historical strengths and the branch network will remain the largest in France. Business is and will remain an integral part of the new model. ''

Still, the spokesman said, “its the new consumption modes that are forcing brands to adapt. Even if the health crisis was a factor in the acceleration of the digital. '

The Douglas Group, which belongs to the investment fund CVC Capital Partners and the Kreke family, regretted a decline in sales of 6.4{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} for the postponed 2019/2020 financial year. In 2020, online sales increased by 40.6{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118}. Or 822 million euros.