The Emmaus online sales platform is open

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The operation of 'Trëmma' will not disorient users of other used sales platforms such as Vinted or Le Bon Coin: Emmaüs opened its platform to individuals on Monday to encourage online donations by 'people without Emmaüs reflex'. .

'Any user can create an advertisement on Trëmma,' which is then 'recorded by a moderator, an employee in inserts, who fills it out and offers it for sale on label-emmaus.co', explains the association in a press release.

Main difference to other online marketplaces: If the object finds a buyer, 'the sales proceeds are donated to the solidarity project selected by the donor'. 'The seller does not affect anything he has sold, but he can ask for a tax certificate for 60{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of the sale,' explains its director Maud Sarda.

Target group: networked young people

In 2016, the charity movement launched the Emmaüs label, an e-commerce platform on which the items sold came from actors in the Emmaus movement and actors from the social and solidarity economy. According to Maud Sarda, 4 million visitors were counted in 2020.

This time with the 'Trëmma' interface, the aim is to encourage online donations by individuals who are particularly aimed at 'young, very networked and committed' people. Emmaus recently noticed a decline in the quality of the donations it raised.

Lower quality of donations given the competition

The movement founded by Abbé Pierre has been registering 'donations that have lost quality due to' competition from platforms such as Le Bon Coin or Vinted 'for ten years. More and more people are trying to make some money off of the goods they want to get rid of.

'At the same time, the quality of the products put on the market is declining,' adds Maud Sarda, creating 'the challenge of continuing to reuse objects' for a movement that has 'been on the circular economy model for 70 years'. 'We have to collect a lot more items to ensure the same level of sales.'

The Emmaüs labels e-commerce platform claims a catalog with over a million used products and 'the reintegration of 300 people in situations of exclusion'. According to the association, “more than 34,000 people” have bought on the platform in four years.