Ain. For Gîtes de France, 2020 was urban residents pursuit of nature


'We were all surprised by the good results last year,' announced Éric Dubreuil, President of Gîtes de France Ain.

Indeed, the season was announced under the best patronage of GdF Ain, thanks to a very strong start to the season that was above normal. Until March 17th, the date of the first childbirth, which ends all accommodation activities. “We had to cancel all reservations and, above all, vacate our structures. Except for some professional accommodations, our accommodations were deserted overnight. ''

We had to wait until May to see the shelters come back to life, and in a wonderful way: “The two holiday weekends this month allowed us to get back on track with more than sufficient attendance. The ability to move within a 100 km radius has allowed city dwellers to escape in search of peace, nature and safe shelter. Our switchboard has never worked so well. In the summer we achieved a record number of visitors, an increase of 4{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} compared to 2019. '

The second restriction created the same phenomenon. The main thing, however, remains that GdF Ain can boast of having successfully recovered, having faced these difficult phases and presenting a positive annual balance, which corresponds to an occupancy of + 1.6{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118}.

A new clientele

Gîtes de France Ain broke the boundaries and saw an influx of customers who had their first experiences in a gîte. “We have reached an audience that would never have come without the pandemic,” explains Éric Dubreuil. People had a strong desire for a change of landscape, nature, authenticity and local products. Without a doubt, our fame, our know-how and our respect for sanitary conditions have a lot to do with it. Without counting on the tourist assets of our Central Mountains department, which contributed to this enthusiasm. ''

A shadow on the table: the decline in Aindinois members. Weve had 62 departures compared to 45 new memberships. These are usually lodges that intended to cease their accommodation activities and that anticipated this due to the restrictions. We remain optimistic for a recovery in the coming months. ''

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