Auvergne-Rhône-Alpes. 10{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of the companies in the region will certainly not be saved

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The 16th edition of the fully digital Fête de lEntreprise will take place on Monday, January 25th at 7pm. Is this the sign of a new era?

'The time is special, so we will take part in this 100{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} digital corporate day in a new context. Today we face a world that has become hostile, but the strength of small and medium-sized business leaders Businesses should always have the excitement to reinvent yourself, to innovate, to make the sky blue again after a very difficult year.

I am convinced that the blue skies will return thanks to the agility of VSEs and SMEs, thanks to the resistance of their leaders, incognito heroes who for many months have not hesitated to sacrifice themselves, to keep their businesses, to save jobs. People who need to be respected, to whom we need to give courage and happiness so that they can be creative and set an example for our entire economy. I believe that we have to remain optimistic at all costs in front of the wall and that the entrepreneurs in the region, who play their lives every day, must not give up. '

Is it already too late for some?

'Its not all catastrophic ... 10{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of businesses in the region certainly wont be able to be saved unless they send them on a charter to Lourdes and wait for a miracle! These companies were often little or extremely fragile before the pandemic no money at all, have exhausted the EMP and will not survive despite the help, the postponements. For the others, I believe that we can be resolutely optimistic: 50{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of our 3,500 member companies in the Rhône, of our 12,000 members in the region are okay good, 20{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of them achieved excellent results in the reporting period thanks to masks, gels, etc. The remaining 40{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of companies will do well thanks to EMP help, even if this is very complicated. EMPs have to be reimbursed and renewed. '

The reimbursement of EMPs in particular raises questions ...

“The number of bankruptcy filings is lower than usual, but unfortunately when it comes to plugging the holes in the racket in April, paying off the BMPs or renewing them at higher rates, it is unfortunately very complicated. To be able to repay according to the EMP, it will be necessary to have at least 5{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of net profit, while we know that more than 4 million companies in France are not making a profit. There will certainly be breaks in sectors such as catering, events, even if all of them do. Limit breakage has tried with great energy to resist, reinvent itself ”.

Reinvent yourself, will that be enough?

“Managers show a lot of agility in this time in which we live. Now that the world of health care has saved lives, we are at a crossroads and we will see new generations of entrepreneurs emerge in ecology. Energy, sun, wind power, artificial intelligence, etc. The pandemic was brutal but extraordinary because it made us rethink the world, because it accelerated all the underlying trends up until then. '

The 100{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} digital company festival is organized by Le Progrès and CPME du Rhône and will be broadcast on Monday 25 January at 7pm on www.lafetedel entreprise.fr