Consumption. With the crisis, the French (really) started contactless payments


Is the bank card and, more precisely, contactless life?

This seems to be the opinion of millions of French people who, according to a GfK survey for Visa (1), have spoken out in favor of this means of payment (+ 42{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118}) since their first childbirth.

An increase to 50 euros was well received

Without entering their code, they tend to store their credit cards in storage boxes, but also in places where the use of cash was anchored in habits, e.g. B. when paying for parking spaces, your baguette or on public transport.

This gesture is simple and quick and makes it possible to avoid contacts that could potentially transmit Covid-19.

The increase in the threshold from 30 to 50 euros is not only perceived as positive by 81{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118}, but 66{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of the respondents would like to keep this new limit in the future.

As a corollary of this digital craze, the survey shows a 34{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} drop in cash payments, a neglect confirmed by a publication by the Banque de France in early December and undoubtedly reinforced by the decision of certain merchants to ban cash payments.

A Swiss Army Knife?

In addition, e-commerce grew + 37{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} due to shop closings and hygiene restrictions, mainly in grocery purchases (+ 14{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of shoppers) and hygiene products (+ 11{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of shoppers).

As a more confidential but equally compelling phenomenon, the study shows that users are starting to use mobile payments (+ 6{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118}) as well as digital wallets and applications that allow direct debit to an account (+ 2{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118}).

In addition, 34{7d3485657e94c2a51293ca186d4450b2f27c317aa7ee3509dac6c8bbf5461118} of respondents would even like to leave their wallet at home and be able to pay for everything with their smartphone!

(1) GfK survey for visas in France, Italy, Portugal and Spain. In August and September 2020, 3,200 people (800 for each country) were asked about their perception of payments.